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20 Best tools to create and sell online courses.

You have put in a lot of effort, and now your online course concept is primed and ready to go. You have finished your course description, video scripts, and slide decks. All that is left now is to build and market your course. You know something important is lacking when you sit down to plan your next steps: the right tools. How do you design and sell your online course? We have got you covered today.

We will be looking at a variety of tools across every phase of content creation procedure, from recording video and editing the clips in post-production to making support documents as well as managing multiple projects, starting with video recording tools. Indeed, online course creation could be an overwhelming process without the right tools. 

Type of tools for Online Course Creation and Selling:

It will help if you have the following types of tools for online course creation and selling,

Content creation: The process of creating an online course includes a significant amount of content development. To film, record screencasts, edit images, record audio, compress video files, and so on, you will need various resources. 

Content planning: Is the content understandable? Is there any content that is missing? Is there an excessive amount of content? Are there any lessons that could be omitted and replaced with a printable worksheet? A crucial step in designing an online course is using the right tools to help you plan out your curriculum and create an outline. 

Selling & Email Marketing: How would you entice new students to enroll in your online course? You will promote the offering much quicker if you use email marketing, webinar, and landing page design software rather than doing it manually.

Collaboration & Communication: If you are working with others, you will need resources that enable you and your team to edit, comment on quickly, and share tasks. You will also need a robust communication tool that allows team members to collaborate in real-time, besides file sharing.

These are some of the necessary things to consider before online course creation and selling. If you do not plan your online course according to the items mentioned above, you are making a mistake. Now, what kind of tools do you need? Well, if that is what you are thinking, then you have come to the best place. We are going to tell you 20 different tools to use in online course creation. So, let us get started with it.

Video recording tools for online course creators:

If you want to perform interviews as part of your content creation process, you will need a way to communicate with your interviewees, even if they are not in the same room. You can also record the interview so that you can share it with others later. Because of the growing demand for video content, video recording tools are essential for developing your online course. Here are a couple of video recording tools that we think you should check out. 

APowerSoft Free Online Screen Recorder:

APowerSoft Free Online Screen Recorder is a powerful software tool that’s easy to use. Install the launcher first, then go to the homepage and press “Begin recording.” You’ll see a resizable box that you can stretch, drag, resize, and shift to suit your needs.

Pros: APowerSoft Free Online Screen Recorder is a great tool that outperforms even some high-priced desktop apps. What is best about this tool is this:

  • It is effortless to set up and use.
  • For video clips, there are no time limits.
  • The annotation function is ideal for video tutorials.
  • Integration of Skype and GoToMeeting.
  • No watermarks on the video recording.

Cons: APowerSoft’s Free Online Screen Recorder, like every other piece of software, is not flawless. Here are some of the drawbacks of this tool:

  • Even if you’re using the free version, you’ll need to install the launcher tool.
  • Full-screen applications are not able to be registered when you’re using a windowed browser.


Ezvid, the following video recording tool on our list, is a recording application that does everything a free video recording tool can do. Any input point, including software applications and games, chat windows and VoIP programs, and your computer’s camera, can be used to capture high-resolution video footage.

Ezvid has several features that similar applications don’t, such as a voice modulation tool that allows you to generate an artificial audio track for your video’s narration or dialogue. Ezvid also includes video editing features such as video replay speed controls, which enable you to speed up or slow down specific parts of your videos. 

Pros: Here are some of the good things about Ezvid:

  • Some free video recorders do not have the same powerful video editing capabilities.
  • Superior output for multi-threaded CPUs and high-end video cards.
  • Integrated YouTube uploader.
  • High-definition output, autosave, speech synthesis, and speed controls are among the advanced features.

Cons: Here’s where Ezvid falls short:

  • Only Windows can support it.
  • Each video has a 45-minute time limit.
  • The ability to save video files locally has been disabled.


Many successful course designers use Camtasia as their favorite video recording tool. Although it is pricey, the amount of versatility it offers is well worth it. Camtasia can be used to capture and edit video and audio files as well as screen recording.

Pros: Here are a few things that are great about this tool,

  • The ability to edit video is accurate and straightforward.
  • It is relatively simple to define project preferences.
  • Video can be published as a standalone mp4 file or posted to YouTube, Vimeo, and other sites.
  • Make entertainment that people want to watch. When compared to text alone, a video allows for more interaction and helps the audience learn more.

Cons: Here are some of the drawbacks of this tool:

  • You can only play one video at one speed in real-time.
  • When you clean the video with the play head, there is no audio scrubbing.
  • You can’t save timelines for later use; instead, save the project as a separate file.

Video editing tools for online course creators:

It is critical to use a video editing program to build your online course. You will need that not only for removing errors and piecing together your raw videos but also for branding your video lessons. To ensure that the finished product looks compatible with your brand, use video editing tool features like inserting text, animations, and your logo.


Lightworks is a free video editing program with a simple GUI. Although Lightworks has some of the more advanced features found in professional editing suites, its ease of use and simplicity make it a fantastic video editing tool. Lightworks also has a catalog of royalty-free audio and video material that can be used to improve even the shortest videos.

Pros: Here are some of the pros of using this fantastic tool:

  • The user interface is simple and easy to use.
  • Workflows and exports in 4K are supported.
  • Integration of YouTube and Vimeo
  • A library of royalty-free audio/visual assets and a large number of transition presets are available.
  • Video guides and learning opportunities abound in this library.
  • Windows, macOS, and Linux are all supported.

Cons: Here are some of the cons of this tool:

  • Just 720p resolution is available for export.
  • Only MPEG4 or H264 are supported in the free edition.


OpenShot has keyframe editing software that allows you to create highly detailed animated elements, such as motion titles and sophisticated transitions, for your online course. OpenShot can also render 3D elements natively, including particle systems like snow and animated text elements for dynamic title sequences.

Pros: Here are some of our favorite features of this software:

  • The user interface is intuitive and straightforward, allowing you to get straight to work.
  • Presets for a wide variety of visual effects and transitions.
  • Keyframe and curve controls, dynamic 3D text elements, and Blender3D integration are among the animation tools available.
  • Linux platform that is open-source and independent of distributions.
  • For complex editing activities, advanced titling, and more, you can use an unlimited number of visual and audio tracks.

Cons: Here are a few of OpenShot’s disadvantages:

  • When working with large video files or complex projects, the computer can hang or freeze.
  • The Properties settings hide some advanced options and features.


ScreenFlow is a perfect tool for developers who do not mind paying for a Mac screen recording program to handle video recording and editing tasks. Cropping, zooming, adding annotations, and callouts, to name a few options, allow you to capture unique screen sections.

Pros: Here are some of the pros of this video editing tool:

  • Extremely simple to use.
  • The audio capture is among the best in the industry.
  • Full-screen recording with a resolution of 2880×1800 pixels is available.
  • It is simple to post videos directly to YouTube, Google Drive, Dropbox, and Facebook, thanks to integrations.
  • Customer service is available 24 hours a day, seven days a week, via phone and email.

Cons: Here are a few drawbacks:

  • Only the Mac version is available.
  • When you pay, any video you export with the free trial is watermarked.
  • You must buy a more costly kit if you want “premium” help.

Audio Recording and Editing Tools:

Your video recording app will capture audio. However, you can use a separate piece of audio recording and editing tool to ensure that your sound is crystal clear. You can change the volume, edit out filler phrases, and delete distracting background sounds using the audio recording and editing software.


Audacity is a commonly used free audio recording and editing program that is very user-friendly. It has made recording and editing very easy so that anybody can try it without any extensive training. It also supports a range of plugins and libraries that can extend its features.

Pros: Following are the advantages of this tool:

  • It’s open-source.
  • It is easy to use.
  • It is free to download.
  • There is a lot of aid documentation and a lot of community support.
  • Combine several tracks and attenuate them individually.

Cons: Below are the drawbacks of using this tool:

  • Without the support documents, the interface is difficult to understand.
  • Some features necessitate the use of third-party plugins, which are more costly than the product itself.
  • It would be cool if there were integrated tutorials.
  • More out-of-the-box UI customization.
  • The user interface isn’t as streamlined or intuitive as it should be.
  • Without special drivers, Audacity is unable to record multiple devices.


Ardour is a digital audio workstation (DAW) that allows users to experiment with music and sound, including multitrack audio editing and mixing, video soundtrack mixing, sound installation development, and CD production. Its anything-to-anywhere routing scheme supports as many I/O ports as your computer can support.

Ardour can be used with any audio interface to transport masters and individual tracks in a tape-like fashion. It has an infinite number of multichannel ways with separate outputs to different mixer strips and the ability to pan multichannel tracks into buses. There are several panners available, and plugin controls can be shown right in the mixer strip. There are thousands of plugins online, and export is available in a variety of formats.

Pros: Below are some of the things that are great about ardour:

  • Routing options are compelling.
  • Supportive open-source culture.
  • On-the-fly mixing console.

Cons: The con of this tool is:

  • No reports.

Document editing tools for course creators:

A document editing tool, which you can use to create text-based course material and documents to complement your video lessons, is another essential tool to use when creating your course. Why do you use documents to complete your videos? Since providing a variety of lesson formats is beneficial to both your students and your course. You can satisfy their diverse needs by providing course material in a variety of forms, including papers.


Inkscape is primarily a vector graphics editor. Inkscape helps you to build engaging support documents by combining vector artwork with text-based assets. It also gives you complete control over text-based content and a variety of tools for managing visual assets and page layouts. Inkscape has a positive user rating, making it a trustworthy document editing app for content creators who want to combine vector editing with a wide range of text editing tools.

Pros: Below are the pros of this tool:

  • With text editing abilities, this is a powerful vector editing tool.
  • Each feature, including separate pen strokes, directions, and shapes, has a high degree of control.
  • Advanced users can use the command line.
  • It is possible to export to PDF.
  • Open-source.

Cons: Here’s what we did not like about it:

  • The user interface is not as user-friendly as some other document editing software.
  • Smart objects don’t always export correctly to other programs.
  • There is no print CMYK color space compatibility.

FormSwift PDF Editor:

FormSwift PDF Editor is a simple document editing application that focuses on generating and editing PDF documents. Drag an image, text document, or existing PDF into the FormSwift PDF Editor UI to get started. It is a fully web-based software that does not include any downloads or installations.

Pros: What we like best about FormSwift PDF Editor is:

  • No download or installation needed.
  • Quick document transfer from image/text to PDF.
  • E-sign capabilities.
  • Redaction tool.
  • Mobile-friendly paper-to-PDF conversion tool.
  • Drag-and-drop GUI that is easy to use.

Cons: FormSwift PDF Editor has only one minor flaw that we do not like:

  • To save/share data, you must first create an account.

In a nutshell, FormSwift PDF Editor is simple to use and suitable for course designers who need to generate and edit PDFs. All that is left now is to use a project management platform to pull it together after you’ve edited your video and created supplementary lesson resources.

Course Planning tools for course creators:

Although it might be tempting to put together your online course from beginning to end by hand, we suggest using a project management tool to increase your chances of completing your project successfully. If you don’t use project management software, you could end up with a less-than-ideal result. At least for the majority of us.


MeisterTask is a kanban-style project management software for teams that allows you to create custom workflows that divide tasks into phases. Individual contributors will then be assigned stages of a job by team members or project owners, allowing everyone to see the overall project workflow at a glance.

Pros: What is it about MeisterTask that we find so appealing?

  • Except for relatively complex projects, the user interface is intuitive and straightforward, making project management simple.
  • Users can easily share files and use the built-in instant message chat feature.
  • Users may delegate individual team members to specific project stages using relationship management software.
  • You can work on multiple projects from multiple devices with the cross-platform, multi-device sync feature.

Cons: Is there anything it should do better?

  • Many of the roles and features are designed for groups, making them unsuitable for individual content creators.
  • Other tools on the market have features that are similar to this one.


Asana is a versatile project management tool that can be set up to handle various project forms. Asana is perfect for developers who want customization because each project’s goals, schedules, and objectives can be easily customized. Since delegated tasks and related conversations are handled in one central place, it’s also ideal for developers working with team members.

Pros: Here are some of our favorite aspects of Asana:

  • Easy to customize to suit a variety of project types.
  • Gantt charts and multi-user progress monitoring are supported.
  • To keep project documents structured, you can connect files to project stages or individual contributors.
  • For fast file sharing and management, it integrates with Box, Dropbox, Google Drive, and OneDrive.

Cons: What we did not like as much was:

  • The search feature can be clumsy at times.
  • Completing tasks will store related messages, making it difficult to locate them later.
  • Help documentation/tutorials are lacking.


Another choice is to use a Trello board to build your course outline. You can connect documents, add checklists, and encourage co-creators to leave comments. You will be able to see the whole design and drag and drop your subtopics until they’re just right.

Pros: What is it about Trello that we adore?

  • The user interface is intuitive and straightforward, making project management simple.
  • Notifications, automatic reminders, due-date monitoring, and other collaboration resources are available.
  • Trello boards are automatically synced through all linked accounts and computers.
  • Custom color coding and file asset management tools have a lot of flexibility in task prioritization and customization.

Cons: What do you think Trello should do better?

  • If you have never done it before, deleting tasks can be a challenge.
  • Until transferring cards to other project stages, card details must be manually saved.
  • For power users, the relative lack of labels can be too constraining.
  • Users with ultrawide monitors can find forced horizontal scrolling distracting.

Tools for Team Collaboration & Productivity:

All the people working on your online course must be able to communicate with one another. There are several excellent tools for real-time communication and collaboration. You may use them instead of providing different solutions for community chats, text messaging, and email. Collaboration software for teams is becoming more popular. Technology offers a plethora of choices, from networking to project management. New online communication platforms emerge every year while existing ones continue to improve their features and functionality.


Slack is a group communication tool intended for teams that operate in different places, but any organization can use it. Slack is, at its heart, instant messaging software. Slack offers contact “channels” that can be arranged by project, customer, team, or any other way the company sees fit to separate conversations in addition to direct messages. Slack is particularly useful for businesses that work with remote teams. Slack is also helpful for startups and enterprises with time-sensitive ventures. When new workers are introduced to a channel, they have access to all previous conversations.

Pros: Below are the advantages of using Slack:

  • Immediate communication.
  • Searchable history.
  • Other software and resources can be integrated.
  • Files can be shared easily.
  • Channels that are both public and private.

Cons: The cons of using Slack are:

  • It is easy for messages to become disorganized and chaotic.
  • Addictive by nature.
  • It may be shallow.

Google Docs:

Google Docs is a free alternative to Microsoft Word provided by Google. Docs have a price advantage over Word because it is online, and it is compatible with Word documents, although it lacks certain functionality, such as support for multiple columns. Docs is entirely web-based, limiting file availability, and allowing you to save a continuous stream of revisions to ensure you never miss your job.

Pros: Here is what we like about google docs:

  • This tool’s accessibility will help you boost your productivity to new heights.
  • Controlling the version of a document.
  • Google Docs is a simple and easy-to-use program.
  • Google Docs is completely free software.
  • Most file types can be imported and exported in Google Docs, giving you the versatility, you need when sending and receiving files from coworkers.

Cons: Here are some flaws of this tool:

  • It has a weak presentation program. 
  • Internet access is essential to run this tool.

Online Course Selling Tools:

Online courses provide an opportunity to meet new people while still earning money. While the definition and logic for creating an online system are straightforward, the implementation is often complicated. It entails more than just uploading a video; it also necessitates creating a course curriculum, the result of assignments (if desired), the design of course websites, and other tasks. The method is made more accessible by using online course platforms. These platforms provide you with all of the resources you’ll need to create, launch, teach, and manage an online course, allowing you to concentrate on the content.

For Lead Generation / Sales Funnel:

You can use the following tools,


ClickFunnels is software that allows you to build sales and marketing funnels online. You can draw people in with a set of unique pages and then convert them into valuable conversions for your business. ClickFunnels claims to be the “only” method for building sales funnels in your market, or they’re attempting to entice you in with a bonus package.

Pros: The best part of this tool is:

  • Most other software on the market is compatible with it.
  • The drag-and-drop editor is simple to use.
  • The user interface is simple, and you will quickly feel at ease when creating pages.
  • The mobile design of your pages is simple to edit or fully customize.

Cons: it has the following cons:

  • Since ClickFunnels uses a shared server, page load times are slow.
  • The GUI for uploading images can be a little buggy at times, forcing you to refresh the tab.
  • There is only email support available, and it can take a few days for them to respond.


Leadpages is a trustworthy website that allows users to build landing pages that help them significantly increase their conversion rate. On the platform, you will find all of the resources you’ll need to create a professional-looking business website. Users will be able to unlock the software’s full potential by using its numerous features. Users can choose from a library of pre-installed templates targeted at their industry and customize them using a drag-and-drop builder to create templates entirely exclusive to them.

Pros: We like the below-mentioned things about this tool:

  • It is easy to make new websites.
  • It is simple to connect landing pages to different domains.
  • It is easy to integrate your company’s branding into your website.

Cons: Following are the things that we don’t like about this tool:

  • Custom HTML and CSS can be difficult to implement.
  • Custom fonts are complicated to integrate.
  • The spacing is a little off in some places.


OptimizePress is a WordPress page builder that uses a simple drag-and-drop interface to let you create landing pages, sales funnels, and everything else you will need to construct a successful eCommerce and marketing website. It is a more comprehensive approach to marketing membership pages. Create a landing page, an opt-in form, a membership connection, and membership tiers for your drip feed content.

Pros: Following are the advantages of using this tool:

  • Price- excellent value for money, one of the most affordable choices for such a plugin.
  • There are over 340 templates available for quickly building websites.
  • Simple to use and has a great user experience.
  • Excellent interoperability with other providers.

Cons: The drawbacks of using this tool are:

  • In comparison to more recent plugins, it seems to be a little out of date.
  • It lacks innovations.
  • Customer service and support are not very receptive.
  • Other plugins can have problems with the proprietary save format.

For email and marketing automation:

Following tools are available for this purpose:


The need for a dependable marketing automation platform became critical as we transitioned from an outbound lead generation company to a full-service sales and marketing consulting firm. That is when we discovered ActiveCampaign, an efficient, easy-to-use marketing automation (MA) and CRM tool that lets you quickly build, track, and analyze marketing campaigns and sales funnels. ActiveCampaign (AC) is a robust, efficient, and dynamic marketing automation and customer relationship management platform with a simple, intuitive user interface.

Pros: The pros of this tool are:

  • Robust and capable automation capabilities are available.
  • For a large organization, CRM is more than adequate.
  • The alignment between the CRM and automation capabilities is excellent.

Cons: The cons of this tool are:

  • The interface is not always intuitive and troubleshooting automation does not always function as perplexing.
  • There is a lot of support, but it’s sporadic.
  • There is information on using AC more effectively out there, but it isn’t easy to come by.


Keap is a cloud-based marketing tool for small businesses that helps them to automate their marketing efforts. It is a one-stop-shop for e-commerce, lead generation, email marketing, and customer relationship management. It allows businesses to send emails, monitor customer interactions, and segment their contacts, resulting in increased revenue and improved customer service. You can also use Keap to run campaigns and communicate with your customers in a more personalized way. This cloud-based marketing solution provides a repeatable sales tool that makes inventory, purchases, payments, and e-commerce easier to handle.

Pros: Here is what we love about this tool:

  • Keep track of your contact details.
  • Sequences for automation.
  • Tracking of customer interactions.

Cons: The cons of this tool are as follows:

  • It does not assist in the learning process.
  • Emails are flagged as spam.
  • It needs enhancement in the appearance of the product checkout pages.


As you can see, there are numerous resources available to assist you in expanding and managing your online course business. Do your homework, check out these methods, and then choose the right ones for you.

Here, in this post, we have tried our best to round up the twenty best tools to create and sell an online course. You can give them a try as they are the top 20 tools for making online courses.

The quality of an artisan’s tools determines how successful she is. Go straight to the essential tools for designing and selling your online course to avoid wading through hundreds of content development tools.

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